Welcome to the Heart of Business brought to you by Benchmark. It’s the business podcast that won’t make you flatline, where we discuss what pumps life into your company.

Clayton Wood is an SEO expert who has helped build multi-million dollar businesses. He's also an incredibly interesting person who took the leap and left the corporate world to blaze his own path. It took him to Puerto Rico, the Philippines and even the pages of Playboy.

Direct download: Heart_of_Business_-_Clayton_Wood.mp3
Category:Business -- posted at: 10:38am PDT

In late February, Rand Fishkin announced he was leaving Moz, the company he co-founded. We reached out that day, wanting to hear more about his new endeavor: SparkToro. It was great to catch up with him and hear more about his new business. Plus, we fell into an incredible conversation about creating quality content.

Direct download: Heart_of_Business_-_Rand_Fishkin_Returns.mp3
Category:Business -- posted at: 8:40am PDT

Eliot Crist turned a part-time opportunity into a career as a football analyst. It's the dream of most football fans and fantasy football players across the country. Tune in and listen to find out how it became his reality.

Direct download: Heart_of_Business_-_Eliot_Crist.mp3
Category:Business -- posted at: 7:59am PDT

We return to the Heart of Business with Chad S. White, who is the Research Director at Litmus and the author of Email Marketing Rules. We discuss the evolution of email marketing and its longevity and how he found his way into the industry. It's a fun conversation with three email marketing veterans.

Direct download: Heart_of_Business_-_Chad_White.mp3
Category:Business -- posted at: 8:12am PDT

It seems more important than ever to tell a story like that of Drive Change. A force for good in our society aimed at improving the lives of its employees, maintaining a conversation on social justice and serving delicious food. Drive Change brings its cause straight to the people taking it's food truck, Snowday, on the move with a message. You see, the food truck employs formerly incarcerated young adults and gives them support, on the job training and assistance in achieving the future they desire. Did I mention the food is amazing? I don't have to because the awards are piling up ... as are the mentions in every "best of NY" list on food trucks. Drive Change co-founder Roy Waterman and his team deserve all the accolades their food has received and more. In a world of hashtag activism, it seems as important as ever to give a platform to the individuals taking action to work for a better tomorrow.

Direct download: 7-12-206_Drive_Change_Episode.mp3
Category:Business -- posted at: 6:08pm PDT

Paul Akers had to go to Japan to become fully immersed in Lean culture. Thanks to him, all of us need not leave our desks. To say we were excited to speak to Paul and hear his story is an understatement. His Lean Journey is one of positivity and joy, albeit not with a few bumps along the road. We talked to him about his own company, FastCap, and how they have benefited from implementing Lean. Despite speaking, consulting, authoring books and so much more, we managed to ask Paul one question he said he's never been asked before. Plus, we got the scoop on Paul's yet-to-be-announced fourth book. This is a must listen for any entrepreneur looking to maximize efficiency and eliminate waste (which should be all of us). Listen and enjoy!

Direct download: Heart_of_Business_-_Lean_with_Paul_Akers.mp3
Category:Business -- posted at: 9:54am PDT

Think about all of the things for which you use your smartphone. Calls, email and texting, sure, but what else? You calendar, the internet, social media. Shopping? Transportation? Business? These days the list can go on and on. EasilyDo is like having an assistant that lives in your phone. It integrates with all of the tools you use in your life to stay organized and get things done. We had a great talk on how the tools in your life can be used more efficiently. It's something all of us can stand to do.

Direct download: 5-31-2016__HOB_-_Easily_Do.mp3
Category:Business -- posted at: 9:38am PDT

Yes. The Heart of Business podcast and its hosts hail from an Email Service Provider, but we very rarely touch on the topic of email marketing in our episodes. So, when we get the chance we let our inner email marketing nerds out to play. The importance of list verification and list hygiene and best practices for email marketing overall were discussed. We also talked about how much more educated marketers are nowadays.

Direct download: 05-23-2016_-_Brite_Verify.mp3
Category:Business -- posted at: 8:30am PDT

It may take a village to raise a child ... and it takes a community to build a startup. Enter the Expert Dojo. Brian MacMahon has long been a champion for small businesses and startups and he's found a home in Silicon Beach with the Expert Dojo. There's he offers training and resources to the individuals seeking it and has built a community of like-minded folks to help one another grow and achieve success.

Direct download: 5-16-2016_Heart_of_Business_-_Expert_Dojo.mp3
Category:Business -- posted at: 8:52am PDT

It was easy to hear when talking with Susan Dewhirst and Nancy Pak from Tom's of Maine and know that they love what they do and the company for which they work. Yes, they work for a company which has been producing natural products that was doing it long before it was trendy to do so. However, each person at Tom's of Maine believes in what they do and lives and breathes the cause. They take pride in their community and enjoy their surroundings. It was an excellent conversation in branding, building trust with your audience and more.

Direct download: 5-9-2016_-_Susan_and_Nancy_-_Toms_Of_Maine.mp3
Category:Business -- posted at: 8:33am PDT