Welcome to the Heart of Business brought to you by Benchmark. It’s the business podcast that won’t make you flatline, where we discuss what pumps life into your company.

In anticipation of our upcoming webinar, "Target Marketing: How to Hit Your Bullseye," we decided to have the Heart of Business Round Table team sit down and discuss list segmentation. Your ability to do target marketing stems directly from the data you have and how well you segment your lists, so it's an important step not to be overlooked. We go through a list of various ways in which an email marketer can do list segmentation.

Direct download: Round_Table_II.mp3
Category:Business -- posted at: 1:58pm PST