Welcome to the Heart of Business brought to you by Benchmark. It’s the business podcast that won’t make you flatline, where we discuss what pumps life into your company.

This was a fun episode that lead to a few unexpected conversations for us. We talked about marketing a product with regional popularity, why racing is much more open to sponsorship opportunities than the big four sports and all the great things they do for the community at the Sonoma Raceway. Steve Page, GM of Sonoma Raceway, knows marketing, stays on top of the latest trends and had a whole lot of good advice to offer our listeners. Enjoy!

Direct download: Heart_of_Business_-_Steve_Page.mp3
Category:Business -- posted at: 9:39am PDT