Welcome to the Heart of Business brought to you by Benchmark. It’s the business podcast that won’t make you flatline, where we discuss what pumps life into your company.

When you can see a band more than 80 times and they still leave you wanting more, something is going right. That's just the relationship Heart of Business host Andy Shore and Umphrey's McGee have (as well as most of the rest of their many fans). Umphrey's McGee considers their fan experience more than most and has done several innovative things to ensure their fans keep coming back for more. Not only should the rest of the music industry take note, but there's a lesson to be learned for any sort of business. Listen as Kevin Browning, who manages strategy and development for the band, tells the Heart of Business listeners (and one very excited host) how it's done.

Direct download: Heart_Of_Business_-_Episode_4.mp3
Category:general -- posted at: 9:01pm PDT

We chat with former White House deputy photographer Paul Morse. Hear his stories about covering the White House and President George W. Bush for eight hears ... and then why he decided to leave it all behind. Paul shares the lessons he learned when starting his own business and his advice for others looking to do the same.

Direct download: Heart_Of_Business_-_Episode_3.mp3
Category:general -- posted at: 9:01pm PDT