Mon, 17 June 2013
When you can see a band more than 80 times and they still leave you wanting more, something is going right. That's just the relationship Heart of Business host Andy Shore and Umphrey's McGee have (as well as most of the rest of their many fans). Umphrey's McGee considers their fan experience more than most and has done several innovative things to ensure their fans keep coming back for more. Not only should the rest of the music industry take note, but there's a lesson to be learned for any sort of business. Listen as Kevin Browning, who manages strategy and development for the band, tells the Heart of Business listeners (and one very excited host) how it's done.