Welcome to the Heart of Business brought to you by Benchmark. It’s the business podcast that won’t make you flatline, where we discuss what pumps life into your company.

The Rose Bowl Parade is one of the few shared American experiences we have left. It could be a kid waking up to stare in awe at the floats rolling across the TV screen ... or a bit older and hungover, seeking solace in a New Years day routine we've enjoyed since childhood. We talked to William Flinn, the Executive Director of the Rose Bowl Parade, about the event and all the prep that goes into it. It's a great look into community, tradition, event planning and so much more.

Direct download: Heart_of_Business_-_William_Flinn.mp3
Category:Business -- posted at: 8:38am PST

We sat down with Benchmark Email CEO Curt Keller, VP of Marketing & Sales Jose Hernandez and Director of Design TJ Taylor to talk about the advancements in email marketing that we saw in 2015. We also took a look ahead at 2016 and made some predictions for what we expect. It was a good wrap moment to end the year as we took stock of how far email marketing has come in twelve months and we left excited for the year to come. Listen and enjoy.

Direct download: Heart_of_Business_-_Year_End_Roundtable_2015.mp3
Category:Business -- posted at: 2:48pm PST

Taxes can be a scary thing for any person or business. TaxSlayer understands that and seeks to ease fears and to give their customers a reason to engage year-round. We talked the best ways to get in front of an audience, the lessons Steven learned working at ESPN and advice for businesses in managing their taxes. We may have also made suggestions for commercial ideas.

Direct download: Heart_of_Business_-_Steven_Binder.mp3
Category:Business -- posted at: 7:33am PST

Jennie Kwon has quite the story and is the ultimate inspiration for following ones passions. She started out in a career in music. From there is was a complete change of pass to practice the law. After the birth of her twins, it was time for another change ... this time to jewelry. The recipe for her success? It's not magic. It's good old fashioned hard work and determination.

Direct download: Heart_of_Business_-_Jenny_Kwon_Designs.mp3
Category:Business -- posted at: 9:51am PST

Anita Jennison is the VP of Marketing & New Business Development of Pixi Beauty. We chatted with her about how the brand has taken on the personality of its founder, Petra Strand, the benefits of bringing a designer brand to a discount retail store like Target and so much more. It's an awesome listen for businesses considering going global, strategic partnerships and all sorts of fun stuff. Listen and enjoy.

Direct download: Heart_of_Business_-_Pixi.mp3
Category:Business -- posted at: 9:05am PST

This was a fun episode that lead to a few unexpected conversations for us. We talked about marketing a product with regional popularity, why racing is much more open to sponsorship opportunities than the big four sports and all the great things they do for the community at the Sonoma Raceway. Steve Page, GM of Sonoma Raceway, knows marketing, stays on top of the latest trends and had a whole lot of good advice to offer our listeners. Enjoy!

Direct download: Heart_of_Business_-_Steve_Page.mp3
Category:Business -- posted at: 9:39am PST

Mark Shapiro had what most would consider the Hollywood dream. An industry position many would covet. However, Mark left his six figure corporate job and is on a mission to inspire and empower 100,000 people to be true to themselves and “live an epic life they’re proud of.”  He is the founder of Make Your Mark Today, Host of The One & Only Podcast on iTunes, a heralded transformational trainer/coach, passionate speaker and social activist.

Direct download: Heart_of_Business_-_Mark_Shapiro.mp3
Category:general -- posted at: 9:08am PST

Most 16 year olds would be rushing home from school to play the newest Halo. Kingsley comes home to run his successfully Kickstarter-funded business with his father and co-founder Rayman Cheng. These two are creating a product with safety and hearing protection as the focus, going up against the big boys in the marketplace. The Aegis Acoustics headphones look and sound great and you can't help but admire what their young creator has accomplished at such an early age.

Direct download: Heart_of_Business_-_Kingsley_Ageis_Headphones.mp3
Category:Business -- posted at: 8:39am PST

If you've ever binge-watched Food Network and then lamented your inability to duplicate a single item, Pantelligent is for you. Humberto Evans joins us to discuss the smart frying pan he co-created that will help you cook everything perfectly. No more guess work. Know when to flip food, add ingredients and more. This product was successfully funded on Kickstarter and their frying pan is just the start.

Direct download: Heart_of_Business_-_Humberto_Evans.mp3
Category:Business -- posted at: 10:05am PST

Jessica Chan came up with the idea for WINKpens while toying around with the idea of a sustainable printer when she was in college. Instead, she considered the amount of plastic being used for pens and the possibilities with alternative inks. Now, with her refillable glass fountain pens, you can write with your favorite wine, coffee, tea or any other raw ink you can imagine. WINKpens was successfully funded on Kickstarter and Jessica offered some advice on how to achieve the same.

Direct download: Heart_of_Business_-_Jessica_Chan.mp3
Category:Business -- posted at: 4:52pm PST

Kasia Sawicka is the Neo of ImmunoMatrix. The one that did what has never been done before. During a college experiment, Kasia stumbled upon a discovery that can have major implications across the globe. Through her findings, she has made a patch that can deliver medications through the skin at a greater rate than was previously thought possible. She's got a growing list of awards an accolades that boast the significance of ImmunoMatrix.

Direct download: Heart_of_Business_-_Kasia_Sawicka.mp3
Category:Business -- posted at: 1:41pm PST

Steve Andrews was diagnosed with Asperger's at the age of 33. Gaining a new understanding and perspective on his life led him to create Platinum Bay, a company that allows individuals on the Autism spectrum to gain employment by learning to code. Platinum Bay allows its workers to work remotely, in an environment that is comfortable to them, as well as flexible hours and various other accommodations to set employees and companies up for success.

Direct download: Heart_of_Business_-_Steve_Andrews.mp3
Category:Business -- posted at: 11:02am PST

Where most people saw breakfast, Dean Simon saw sandwich vehicle. His new take on the waffle blew up from day one, thanks to some well-timed social media and PR. In this episode we talk about knowing when to expand, the power of Yelp and the importance of working with your community. Listen and enjoy!

Direct download: Heart_of_Business_-_Dean_Simon_Bruxie.mp3
Category:Business -- posted at: 6:25am PST

In anticipation of our upcoming webinar, "Target Marketing: How to Hit Your Bullseye," we decided to have the Heart of Business Round Table team sit down and discuss list segmentation. Your ability to do target marketing stems directly from the data you have and how well you segment your lists, so it's an important step not to be overlooked. We go through a list of various ways in which an email marketer can do list segmentation.

Direct download: Round_Table_II.mp3
Category:Business -- posted at: 1:58pm PST

Andrei Cherney and Aspiration understand the importance of getting an early start with financial planning and investing. With they pay what you want (or can) approach, they're targeting an under-represented corner of the market: millennials. Add to that their approach of donating a dime for every dollar earned by their company, we knew we had to have Andrei on the Heart of Business podcast to talk about Aspiration

Direct download: Heart_Of_Business_-_Andrei_Cherney.mp3
Category:Business -- posted at: 8:03am PST

Most portrait artists only have to fear an unhappy client or maybe a bad review on Yelp. Michael Bell is just glad he doesn't sleep with the fishes when his job is done. As a portrait artist his subject matter has included famous mafia types such as the Gotti family. Bell joined us to talk about his famous and infamous clients, as well as how to follow your passion for art as a career and more.

Direct download: Heart_of_Business_-_Michael_Bell.mp3
Category:Business -- posted at: 2:06pm PST

We were so blown away by the report put together by Edisonda on Mobile Eyetracking in Email Marketing that we knew we had to invite their UX Director, Hubert Turaj, to the Heart of Business podcast to find out more about Edisonda and what went into the report. It was an incredible discussion on what science and research can do for design and we thoroghly enjoyed our conversation. Benchmark Email is proud to have partered with Edisona on this incredible study.

Direct download: Heart_of_Business_-_Hubert_Tiraj_of_Edisonda.mp3
Category:Business -- posted at: 7:39am PST

We've had nearly 100 incredible guests on the Heart of Business. So many great ones, sometimes it's easy to overlook the incredibly smart and talented people we have here at Benchmark. That's why we started our monthly Round Table. Each month, our CEO Curt Keller, VP of Marketing & Sales Jose Hernandez and Director of Marketing & Sales Daniel Miller will pick a subject to discuss. This month it was a Mashable post called 4 Reasons Why Email Marketing is an Asset for Small Businesses.

Direct download: Heart_of_Business_-_Mashable_Article.mp3
Category:Business -- posted at: 9:14am PST

The Can Can Wonderland is an Indiegogo success story with which we were super excited to get a chance to catch up. Their vision for an artistic hub for the Twin Cities community, with a mini golf course designed by various local artists, a bar and more artsy fun. We had a ton of fun chatting with CEO, Firecracker and Ringleader Jennifer Pennington and she had some great advice to offer anyone looking to go the crowdfunding route.

Direct download: Heart_of_Business_-_Jennifer_Pennington.mp3
Category:Business -- posted at: 8:29am PST

When we knew that Benchmark would have a booth at RISE, in Hong Kong, we immediately sought out to talkt o someone from the event. After all, it's organized by the same team that puts on Web Summit and Collision, some of the best tech conferences in the business. Mike Harvey shared why Hong Kong was a great choice, what to expect and how they learn from each event to make the next one better than ever.

Direct download: Heart_of_Business_-_Mike_Harvey.mp3
Category:Business -- posted at: 8:13am PST

Miles Thomas was a fan of anime long before joining the team at Crunchyroll. One of the biggest streaming services around, rivaling Netflix, Crunchyroll has a robust roster of anime shows available. Miles had some advice for others looking to pursue their passions and it was a treat to talk with him.

Direct download: Heart_of_Business_-_Miles_Thmoas.mp3
Category:Business -- posted at: 9:20am PST

John Galley may refer to himself as a technology turkey and doesn't fancy himself an inventor, but he saw a problem and figured out the best possible way to solve it. In realizing he could use some assistance to drive at night, he researched the best possible product to help him. Not finding a satisfying solution, he created his own in NightDrive Eyewear. He took his project to Indiegogo and succeeded in getting his night driving glasses with interchangeable lenses crowdfunded.

Direct download: Heart_of_Business_-_John_Galley.mp3
Category:Business -- posted at: 9:12am PST

Alex Samusevich co-founded Dance With Me Studios with Maksim Chmerkovskiy of Dancing with the Stars. He took a lifelong passion for dance and turned it into a business that also allowed him to share it with others. What started as a conversation about being able to pursue ones dreams in business and in life that was uplifting and inspirational turned into a look at using what you have, creating great content and doing it all with a DIY approach.

Direct download: Heart_of_Business_-_Alex_Samusevich.mp3
Category:Business -- posted at: 8:12am PST

This isn't just an Indiegogo success story ... even though it most certainly is that. It's also a lifelong dream come true, fueled by the right pieces falling into place and a whole lot of fun. Ian Britt tell us how the desire to create the perfect pogo stick has gone from hobby to a career.

Direct download: Heart_of_Business_-_Ian_Britt_Vurtego.mp3
Category:Business -- posted at: 7:45am PST

You ask Nick Uhas how he wound up on Big Brother and you first hear about how he started wrestling in Junior High, competitive roller blading and how he crashed a fraternity leadership summit in Mexico. Somehow, it turns into a story of following the path presented to you and gaining confidence in your strengths. This is without a doubt our longest episode to date, but also one of the best ones to listen to for anyone looking to take the leap and pursue your passions.

Direct download: Heart_of_Business_-_Nick_Uhas.mp3
Category:Business -- posted at: 10:10am PST

Keetria Chambers has worked with a lot of celebrities and artists that you know and  love. For booking, PR, marketing and so much more. She knows what it takes to develop and artist and a brand ... and she has some great advice for those trying to do the same.

Direct download: Heart_of_Business_-_Keetria_Garner_Chambers.mp3
Category:Business -- posted at: 2:08pm PST

Most of us want to be charitable, whether it's the loose change in our pockets or a more significant contribution to the cause of our choice. Matt Minnis and Lee Fentress realized there had to be a better way to make that happen. Pledgeling makes giving a donation easy while also protectinng your privacy and taxes in mind. That's why we thought it a worthy cause to invite these two gentleman to the Heart of Business.

Direct download: Heart_of_Business_-_Matt_Minnis_and_Lee_Fentress.mp3
Category:Business -- posted at: 4:28pm PST

Katherine Krug was invited to the Heart of Business because of her tremendously successful KickStarter backed project, Better Back. We quickly learned how lucky we were to have her. She's made a career of helping people help themselves. It's the Better Back now, before it was Everest, an app to help you achieve your goals. It's impossible to listen to Katherine Krug and not want to go out and kick some butt.

Direct download: Heart_of_Business_-_Katherine_Krug.mp3
Category:Business -- posted at: 2:24pm PST

Jay Wasley is an investigator on the TV show Ghost Adventures and runs his own production company as well. While it was fun to scare up some ghost talk, he was an incredible wealth of advice on how to pursue your passions in life and in business. He balances the jobs that pay the bills with the things that he's always dreamed of creating. Listen if you're a fan of the show or if you're looking for a little inspiration to follow your own road less taken.

Direct download: Heart_of_Business_-_Jay_Wasley.mp3
Category:Business -- posted at: 10:51am PST

No Worries and events are not often synonymous. Of course, that's unless Dee Gaubert is involved. She scratched a creative itch early on, working in the television industry, but soon found a way to combine that with her organizational side for a successful event planning career. Find out how Dee ensures that every event can go off without a hitch.

Direct download: Heart_of_Business_-_Dee_Gaubert.mp3
Category:Business -- posted at: 9:42am PST

We've pretty much all been on the job hunt at one point in our lives and know all the nerves that come with it. What should we wear? What should we say? Sylvie di Giusto has all those answers and more. As an Executive Image Consultant she'll teach you how to look and act any part for which you're auditioning.

Direct download: Heart_of_Business_-_Sylvie_di_Giusto.mp3
Category:Business -- posted at: 8:53am PST

Say you want to meet the president. Or you live on the East Coast and you’re craving In N Out. Maybe you want to a last minute suite at the Super Bowl. Whether you’re looking to live the life of luxury or a business looking to gain networking access, this week’s guest, Arman Motiwalla, on the Heart of Business has the solution for you. One Concierge is a global concierge and lifestyle management company. They won’t get you a killer whale, but they might get you in the same room as your favorite celebrities or help take your business to the next level.

Direct download: Heart_of_Business_-_Arman_Motiwalla.mp3
Category:Business -- posted at: 10:39am PST

Stephanie Bowen is the Senior Communcations Manager at Mobile Alliance for Maternal Action (MAMA), an alliance that sets out to communicate with new and expectant mothers in developing countries via cell phones. Their efforts have helped reduce the death rates in both mothers and their children. It's an incredible organization doing amazing things and their efforts have helped women in 54 countries around the world. Listen and enjoy.

Direct download: Heart_of_Business_-_Stephanie_Bowen.mp3
Category:Business -- posted at: 12:15pm PST

Radha Muthiah is the CEO of the Global Alliance for Clean Cookstoves. Working with the UN Foundation, they strive to save lives, better livelihoods, empower women and to protect the environment by putting clean and efficient cooking solutions in households across the globe. Among many other topics surrounding their mission, Radha discusses the for profit model of giving aid.

Direct download: Heart_of_Business_-_Radha_Muthiah.mp3
Category:Business -- posted at: 12:18pm PST

Curt Keller is the CEO and co-founder of Benchmark Email. For a podcast all about pursuing passions through business and the heart behind your job ... we dropped the ball by not having Curt on sooner. He's a big driving force behind the company culture we have at Benchmark and the man we all call boss.

Direct download: Heart_of_Business_-_Curt_Keller.mp3
Category:Business -- posted at: 7:22am PST

It is Rick Blatstein's goal to have people want to get to the airport early, not just need to. He does this with a focus on the customer experience. His restaurants and other airport excursions use technology and an eye towards consumer needs to set the standard for the airport experience.

Direct download: Heart_of_Business_-_Rick_Blatstein.mp3
Category:Business -- posted at: 7:53am PST

Nancy Tei and her husband organized a first time event, the LA Cookie Con & Sweets Expo, and turned it into a sold out, not-to-be-missed extravaganza. Folks lined up outside, waiting hours just to sample the delicious treats inside. Hear Nancy's story and her recipe for success at the LA Cookie Con.

Direct download: Heart_of_Business_-_Nancy_Tei.mp3
Category:Business -- posted at: 7:37am PST

The Young Turks is the world's largest online news show. So, we had to invite host, Cenk Uygur, to the world's greatest podcast that is called The Heart of Business. We talk digital, social media, personal branding, trust in the media and so much more. Plus, Claude managed to escape with minimal fan boy embarrassment.

Direct download: Heart_of_Business_-_Cenk_Uygur.mp3
Category:Business -- posted at: 9:39am PST

KISSmetrics has long had one of the best and most popular blogs we enjoy here at Benchmark Email. That is due in no small part to Sean Work. So, we had to have him on to pick his brain on a great content strategy. We also talked about how great of a tool KISSmetrics is and the importance of its analytics. We learned a lot and I’m sure you will too.

Direct download: Heart_of_Business_-_Sean_Work.mp3
Category:Business -- posted at: 9:51am PST

Danielle Robay joined us on the Heart of Business to dish on what it takes to be an entertainment reporter. How did she get the gig? Persistence prevails. She shared tips on what makes a great interviewer how the digital age has affected her job. It’s a great listen for anyone looking to pursue a similar career path, but there’s great life and business lessons for all.

Direct download: Heart_of_Business_-_Danielle_Robay.mp3
Category:Business -- posted at: 7:52am PST

Neil Vogel is the CEO of About.com ... and our latest guest on the Heart of Business podcast. He talked with us about transforming a brand, chubby babies and content. Andy is on injured reserve for a bit, so Engineer Claude and Daniel Miller took the reigns for this great listen. Enjoy!

Direct download: Heart_of_Business_-_Neil_Vogel.mp3
Category:Business -- posted at: 10:05am PST

Steve Lankler is the Senior Vice President of Marketing at Direct Capital Loans. He dismissed as cliche the fact that they make dreams come true for small business owners, but we think he was being humble. We had a productive conversation about growing business, when to seek a loan and what to do once you've received it. Listen and enjoy!

Direct download: Heart_of_Business_-_Steve_Lankler.mp3
Category:general -- posted at: 7:17am PST

We’ve had some accomplished, impressive people on the Heart of Business podcast. I don’t know how many of themselves can be called the best in the world at what they do. Sasha DiGiulian is a World Champion rock climber. While Sasha was too humble to let us call her that, she admitted that on the day of that competition she was in fact tops.

Direct download: Heart_of_Business_-_Sasha_Digiulian.mp3
Category:Business -- posted at: 9:51am PST

When your show producer sets up an interview with a DJ, you prepare for conversation about music, the music business and topics along those lines. That is not what we wound up discussing with DJ Spooky. We talked about a creative economy, how software is replacing jobs, creating art with an eye towards the avant garde. It was a fun, stimulating conversation ... one of the best we've had on the Heart of Business.

Direct download: Heart_of_Business_-_DJ_Spooky.mp3
Category:general -- posted at: 9:37am PST

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