The Heart of Business by Benchmark

Steve Andrews was diagnosed with Asperger's at the age of 33. Gaining a new understanding and perspective on his life led him to create Platinum Bay, a company that allows individuals on the Autism spectrum to gain employment by learning to code. Platinum Bay allows its workers to work remotely, in an environment that is comfortable to them, as well as flexible hours and various other accommodations to set employees and companies up for success.

Direct download: Heart_of_Business_-_Steve_Andrews.mp3
Category:Business -- posted at: 11:02am PDT

Where most people saw breakfast, Dean Simon saw sandwich vehicle. His new take on the waffle blew up from day one, thanks to some well-timed social media and PR. In this episode we talk about knowing when to expand, the power of Yelp and the importance of working with your community. Listen and enjoy!

Direct download: Heart_of_Business_-_Dean_Simon_Bruxie.mp3
Category:Business -- posted at: 6:25am PDT

In anticipation of our upcoming webinar, "Target Marketing: How to Hit Your Bullseye," we decided to have the Heart of Business Round Table team sit down and discuss list segmentation. Your ability to do target marketing stems directly from the data you have and how well you segment your lists, so it's an important step not to be overlooked. We go through a list of various ways in which an email marketer can do list segmentation.

Direct download: Round_Table_II.mp3
Category:Business -- posted at: 1:58pm PDT

Andrei Cherney and Aspiration understand the importance of getting an early start with financial planning and investing. With they pay what you want (or can) approach, they're targeting an under-represented corner of the market: millennials. Add to that their approach of donating a dime for every dollar earned by their company, we knew we had to have Andrei on the Heart of Business podcast to talk about Aspiration

Direct download: Heart_Of_Business_-_Andrei_Cherney.mp3
Category:Business -- posted at: 8:03am PDT

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