Welcome to the Heart of Business brought to you by Benchmark. It’s the business podcast that won’t make you flatline, where we discuss what pumps life into your company.

It seems more important than ever to tell a story like that of Drive Change. A force for good in our society aimed at improving the lives of its employees, maintaining a conversation on social justice and serving delicious food. Drive Change brings its cause straight to the people taking it's food truck, Snowday, on the move with a message. You see, the food truck employs formerly incarcerated young adults and gives them support, on the job training and assistance in achieving the future they desire. Did I mention the food is amazing? I don't have to because the awards are piling up ... as are the mentions in every "best of NY" list on food trucks. Drive Change co-founder Roy Waterman and his team deserve all the accolades their food has received and more. In a world of hashtag activism, it seems as important as ever to give a platform to the individuals taking action to work for a better tomorrow.

Direct download: 7-12-206_Drive_Change_Episode.mp3
Category:Business -- posted at: 6:08pm PST

Paul Akers had to go to Japan to become fully immersed in Lean culture. Thanks to him, all of us need not leave our desks. To say we were excited to speak to Paul and hear his story is an understatement. His Lean Journey is one of positivity and joy, albeit not with a few bumps along the road. We talked to him about his own company, FastCap, and how they have benefited from implementing Lean. Despite speaking, consulting, authoring books and so much more, we managed to ask Paul one question he said he's never been asked before. Plus, we got the scoop on Paul's yet-to-be-announced fourth book. This is a must listen for any entrepreneur looking to maximize efficiency and eliminate waste (which should be all of us). Listen and enjoy!

Direct download: Heart_of_Business_-_Lean_with_Paul_Akers.mp3
Category:Business -- posted at: 9:54am PST

Think about all of the things for which you use your smartphone. Calls, email and texting, sure, but what else? You calendar, the internet, social media. Shopping? Transportation? Business? These days the list can go on and on. EasilyDo is like having an assistant that lives in your phone. It integrates with all of the tools you use in your life to stay organized and get things done. We had a great talk on how the tools in your life can be used more efficiently. It's something all of us can stand to do.

Direct download: 5-31-2016__HOB_-_Easily_Do.mp3
Category:Business -- posted at: 9:38am PST

Yes. The Heart of Business podcast and its hosts hail from an Email Service Provider, but we very rarely touch on the topic of email marketing in our episodes. So, when we get the chance we let our inner email marketing nerds out to play. The importance of list verification and list hygiene and best practices for email marketing overall were discussed. We also talked about how much more educated marketers are nowadays.

Direct download: 05-23-2016_-_Brite_Verify.mp3
Category:Business -- posted at: 8:30am PST

It may take a village to raise a child ... and it takes a community to build a startup. Enter the Expert Dojo. Brian MacMahon has long been a champion for small businesses and startups and he's found a home in Silicon Beach with the Expert Dojo. There's he offers training and resources to the individuals seeking it and has built a community of like-minded folks to help one another grow and achieve success.

Direct download: 5-16-2016_Heart_of_Business_-_Expert_Dojo.mp3
Category:Business -- posted at: 8:52am PST

It was easy to hear when talking with Susan Dewhirst and Nancy Pak from Tom's of Maine and know that they love what they do and the company for which they work. Yes, they work for a company which has been producing natural products that was doing it long before it was trendy to do so. However, each person at Tom's of Maine believes in what they do and lives and breathes the cause. They take pride in their community and enjoy their surroundings. It was an excellent conversation in branding, building trust with your audience and more.

Direct download: 5-9-2016_-_Susan_and_Nancy_-_Toms_Of_Maine.mp3
Category:Business -- posted at: 8:33am PST

Just in time for Mother's Day, we've had the awesome Jennifer Owens on the Heart of Business. We talked creating content calendars, the type of content that engages her audience and so much more. We also discussed some of Jennifer's other organizations aimed at helping working women and the resources they provide. It's an awesome episode that's not to be missed!

Direct download: Heart_of_Business_-_Jennifer_Owens.mp3
Category:Business -- posted at: 8:04am PST

Casey Powers met her perfect match in Ecocentric Mom. Having the experience of being a mother herself, Casey understood how overwhelming it could be for an expecting or new mom. She did a lot of research on green-washing, finding the best natural products out there and relied on an already build network of manufacturers to fill the boxes for the customers of Ecocentric Mom. It's a great episode for those looking to break out and do your own thing, trying to find a flexible schedule or work from home options and you're seeking advice from someone who has done it herself.

Direct download: Heart_of_Business_-_Casey_Powers.mp3
Category:Business -- posted at: 12:58pm PST

Spring Cleaning is a time to refresh. We purge our homes or offices of clutter and scrub them clean. The ideals can be applied to email marketing. We sat down with some of our top experts to discuss just how you can do that for your business. CEO Curt Keller, Director of Marketing Daniel Miller and Director of Design TJ Taylor weighed in on how to clean your list, the best ways to declutter your design and more.

Direct download: Heart_of_Business_-_Spring_Cleaning_Roundtable.mp3
Category:Business -- posted at: 9:04am PST

Melanie Moore saw how hard it was for women to find appropriate, comfortable and most importantly affordable clothing for the workplace. We talked to her about how she grew from designing a few pieces for family and friends (and friends of friends) into a thriving seasonal subscription service. Also, hear Claude and I try to sound like we know what we're talking about in regards to the world of fashion.

Direct download: 4-1-2016_Heart_of_Business_-_Melanie_Moore.mp3
Category:Business -- posted at: 11:29am PST

Jeannie Jarnot spent years working in the spa industry, on the search for the best non-toxic products for her customers. She took that experience and decided to bring it to the masses via a monthly subscription service. Unlike most subscription services that supply a handful of samples, Beauty Heroes delivers one full-sized product. This helps them stand out in a crowded market.

Direct download: Jeannie_Jarnot.mp3
Category:Business -- posted at: 10:04am PST

Ken Byrne, founder of the Irish Gift Market, saw an opportunity to bring the very best of Irish made crafts to the North American consumer. These hand crafted products are not only a high quality, but bring a brand story with them that gives the customer an added level of pride in the gift they are giving. Not only that, but the Irish Gift Market guarantees free delivery within 48 hours of purchase. Everyone is Irish on St. Patrick's Day ... and now everyone can gave an authentic Irish gift too.

Direct download: Heart_of_Business_-_Ken_Byrne.mp3
Category:general -- posted at: 7:42am PST

Kyle James has been helping shoppers save money for more than a decade. He created a site, blogs and shares the best deals out there. It's also a job that affords him to work from home and enjoy his family. We talk savings, the pros and cons of the work-from-home lifestyle and more. Listen and enjoy!

Direct download: Heart_of_Business_-_Kyle_James.mp3
Category:Business -- posted at: 7:06am PST

Joe Phelps saw a need to create an integrated agency to house marketing and PR under one roof and The Phelps Group was born. His innovative agency was just the start, though. He saw a flaw in the way firms similar to his did business and he did away with the typical corporate structure. In it he found a better collaborative environment in which his creatives could thrive.

Direct download: Heart_of_Business_-_Joe_Phelps.mp3
Category:Business -- posted at: 9:24am PST

Robin Autorino was named one of the top ten chocolatiers in North America. That alone would be reason enough to learn more about Robin Chocolates and the woman behind the sweet treats. Her story only gets more interesting when you learn that she was in the Navy, thrived as a single mom in a job that afforded her a comfortable living, before turning her sights on a passion and headed to culinary school. There, the girl who had been allergic to chocolate her whole life fell in love with desserts and even learned, while interning in France, that she wasn’t allergic to all chocolate … just the mass produced products. What started as a partnership with a local flower shop for Valentine’s Day blossomed into Robin Chocolates and the awards and accolades soon followed. Listen and hear Robin’s awesome story. It shows that it’s never too late to find the right career for you. Enjoy!

Direct download: Heart_of_Business_-Robin_Autorino.mp3
Category:Business -- posted at: 1:17pm PST

Toby McDonald took the blind leap, jumped in with both feet and started the successful Brewery Tours of Temecula. He's since expanded to include Rockin' Wine Tours of Temecula. We talked to him about why creating a unique customer experience is so important and how word of mouth marketing can make all the difference on social media and review sites like Yelp. Even if it means the rockin' you're doing is wearing a kilt.

Direct download: Heart_of_Business_-_Rock_And_Wine_Tours.mp3
Category:Business -- posted at: 11:36am PST

Lawrence Vavra co-founded Deckstar with his friend and business partner Matt Colon. It grew from a gap in the industry that they perceived when working with DJ AM. Many years later, Deckstar now boasts a roster of more than 70 artists, including legendary acts like Blink-182, Steve Aoki and Air. We discuss the current state of the music business, advice for an individual looking to break into the industry, whether it be as an artist or on the business side, the importance of building a social following ... and even our favorite music festivals. Listen and enjoy!

Direct download: Heart_of_Business_-DeckStar.mp3
Category:Business -- posted at: 9:00am PST

We went to the top for this discussion on deliverability. That's right! Members of Benchmark Email's executive team, including our CEO, VP of Sales & Marketing and Director of Marketing sat down to discuss all things deliverability. Topics covered include what is deliverability, how do you get started with email marketing to ensure deliverability, how to maintain good deliverability and what to do if your deliverability ever dips. It's a great listen for the enterprise of any size.

Direct download: Heart_of_Business_-_Deliverability_Roundtable.mp3
Category:Business -- posted at: 2:14pm PST

Teachers premiers January 13th on TV Land, but that's just the next chapter in the story of The Katydids. It started as an improv troupe of seven ladies with basically the same name. Soon, videos were being shared across the web and gained the attention of networks. Enter Alison Brie (Community, Mad Men) and UCB Founder Ian Roberts, the executive producers of Teachers. We dug into their story and talked developing a following, how they translated their ideas to a TV show, the writing process and using social media to promote the show.

Direct download: Heart_of_Business_-_The_Katydids.mp3
Category:Business -- posted at: 9:23am PST

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