The Heart of Business by Benchmark

Yes. The Heart of Business podcast and its hosts hail from an Email Service Provider, but we very rarely touch on the topic of email marketing in our episodes. So, when we get the chance we let our inner email marketing nerds out to play. The importance of list verification and list hygiene and best practices for email marketing overall were discussed. We also talked about how much more educated marketers are nowadays.

Direct download: 05-23-2016_-_Brite_Verify.mp3
Category:Business -- posted at: 8:30am PDT

It may take a village to raise a child ... and it takes a community to build a startup. Enter the Expert Dojo. Brian MacMahon has long been a champion for small businesses and startups and he's found a home in Silicon Beach with the Expert Dojo. There's he offers training and resources to the individuals seeking it and has built a community of like-minded folks to help one another grow and achieve success.

Direct download: 5-16-2016_Heart_of_Business_-_Expert_Dojo.mp3
Category:Business -- posted at: 8:52am PDT

It was easy to hear when talking with Susan Dewhirst and Nancy Pak from Tom's of Maine and know that they love what they do and the company for which they work. Yes, they work for a company which has been producing natural products that was doing it long before it was trendy to do so. However, each person at Tom's of Maine believes in what they do and lives and breathes the cause. They take pride in their community and enjoy their surroundings. It was an excellent conversation in branding, building trust with your audience and more.

Direct download: 5-9-2016_-_Susan_and_Nancy_-_Toms_Of_Maine.mp3
Category:Business -- posted at: 8:33am PDT

Just in time for Mother's Day, we've had the awesome Jennifer Owens on the Heart of Business. We talked creating content calendars, the type of content that engages her audience and so much more. We also discussed some of Jennifer's other organizations aimed at helping working women and the resources they provide. It's an awesome episode that's not to be missed!

Direct download: Heart_of_Business_-_Jennifer_Owens.mp3
Category:Business -- posted at: 8:04am PDT

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