Welcome to the Heart of Business brought to you by Benchmark. It’s the business podcast that won’t make you flatline, where we discuss what pumps life into your company.

We talk about the origins of the site he collaborates on, Really Good Emails. We discuss what makes an email really good, the evolution of email marketing and being passionate about email marketing. We also talk about how an entirely remote team can work together. Check it out!

Direct download: Heart_of_Business_-_Really_Good_Emails.mp3
Category:Business -- posted at: 9:22am PDT

The creation and launch of Benchmark CRM has been a process years in the making. We talk to Director of Product Development Paul Rijnders, who has been at the head of the team since day one. We got to hear everything that goes into the development of a tool like a CRM. If you're looking to get clued into the world of CRM, this is a great place to start.

Direct download: Heart_of_Business_-_CRM.mp3
Category:Business -- posted at: 9:02am PDT

Tirthak Saha is only 26 years old. He's been recognized by Forbes 30 Under 30, worked with NASA on origami-inspired satellites and won American Electric Power's Spark Tank Innovation Challenge. You may not have heard of him yet, but he believes that will change. So do we.

Direct download: Heart_of_Business_-_Tithak_Saha.mp3
Category:Business -- posted at: 10:13am PDT

Jack Wrigley has built a career as an entrepreneur, working with various startups along the way. We talked to him about his journey, as well as his current experience with Kickbox and the email marketing world. He shared some great lessons for startups and those looking to follow their dreams.

Direct download: Heart_of_Business_-_Kickbox.mp3
Category:Business -- posted at: 9:06am PDT

Clayton Wood is an SEO expert who has helped build multi-million dollar businesses. He's also an incredibly interesting person who took the leap and left the corporate world to blaze his own path. It took him to Puerto Rico, the Philippines and even the pages of Playboy.

Direct download: Heart_of_Business_-_Clayton_Wood.mp3
Category:Business -- posted at: 10:38am PDT

In late February, Rand Fishkin announced he was leaving Moz, the company he co-founded. We reached out that day, wanting to hear more about his new endeavor: SparkToro. It was great to catch up with him and hear more about his new business. Plus, we fell into an incredible conversation about creating quality content.

Direct download: Heart_of_Business_-_Rand_Fishkin_Returns.mp3
Category:Business -- posted at: 8:40am PDT

Eliot Crist turned a part-time opportunity into a career as a football analyst. It's the dream of most football fans and fantasy football players across the country. Tune in and listen to find out how it became his reality.

Direct download: Heart_of_Business_-_Eliot_Crist.mp3
Category:Business -- posted at: 7:59am PDT

We return to the Heart of Business with Chad S. White, who is the Research Director at Litmus and the author of Email Marketing Rules. We discuss the evolution of email marketing and its longevity and how he found his way into the industry. It's a fun conversation with three email marketing veterans.

Direct download: Heart_of_Business_-_Chad_White.mp3
Category:Business -- posted at: 8:12am PDT

It seems more important than ever to tell a story like that of Drive Change. A force for good in our society aimed at improving the lives of its employees, maintaining a conversation on social justice and serving delicious food. Drive Change brings its cause straight to the people taking it's food truck, Snowday, on the move with a message. You see, the food truck employs formerly incarcerated young adults and gives them support, on the job training and assistance in achieving the future they desire. Did I mention the food is amazing? I don't have to because the awards are piling up ... as are the mentions in every "best of NY" list on food trucks. Drive Change co-founder Roy Waterman and his team deserve all the accolades their food has received and more. In a world of hashtag activism, it seems as important as ever to give a platform to the individuals taking action to work for a better tomorrow.

Direct download: 7-12-206_Drive_Change_Episode.mp3
Category:Business -- posted at: 6:08pm PDT

Paul Akers had to go to Japan to become fully immersed in Lean culture. Thanks to him, all of us need not leave our desks. To say we were excited to speak to Paul and hear his story is an understatement. His Lean Journey is one of positivity and joy, albeit not with a few bumps along the road. We talked to him about his own company, FastCap, and how they have benefited from implementing Lean. Despite speaking, consulting, authoring books and so much more, we managed to ask Paul one question he said he's never been asked before. Plus, we got the scoop on Paul's yet-to-be-announced fourth book. This is a must listen for any entrepreneur looking to maximize efficiency and eliminate waste (which should be all of us). Listen and enjoy!

Direct download: Heart_of_Business_-_Lean_with_Paul_Akers.mp3
Category:Business -- posted at: 9:54am PDT

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