The Heart of Business by Benchmark (business)

Jeannie Jarnot spent years working in the spa industry, on the search for the best non-toxic products for her customers. She took that experience and decided to bring it to the masses via a monthly subscription service. Unlike most subscription services that supply a handful of samples, Beauty Heroes delivers one full-sized product. This helps them stand out in a crowded market.

Direct download: Jeannie_Jarnot.mp3
Category:Business -- posted at: 10:04am PST

Kyle James has been helping shoppers save money for more than a decade. He created a site, blogs and shares the best deals out there. It's also a job that affords him to work from home and enjoy his family. We talk savings, the pros and cons of the work-from-home lifestyle and more. Listen and enjoy!

Direct download: Heart_of_Business_-_Kyle_James.mp3
Category:Business -- posted at: 7:06am PST

Joe Phelps saw a need to create an integrated agency to house marketing and PR under one roof and The Phelps Group was born. His innovative agency was just the start, though. He saw a flaw in the way firms similar to his did business and he did away with the typical corporate structure. In it he found a better collaborative environment in which his creatives could thrive.

Direct download: Heart_of_Business_-_Joe_Phelps.mp3
Category:Business -- posted at: 9:24am PST

Robin Autorino was named one of the top ten chocolatiers in North America. That alone would be reason enough to learn more about Robin Chocolates and the woman behind the sweet treats. Her story only gets more interesting when you learn that she was in the Navy, thrived as a single mom in a job that afforded her a comfortable living, before turning her sights on a passion and headed to culinary school. There, the girl who had been allergic to chocolate her whole life fell in love with desserts and even learned, while interning in France, that she wasn’t allergic to all chocolate … just the mass produced products. What started as a partnership with a local flower shop for Valentine’s Day blossomed into Robin Chocolates and the awards and accolades soon followed. Listen and hear Robin’s awesome story. It shows that it’s never too late to find the right career for you. Enjoy!

Direct download: Heart_of_Business_-Robin_Autorino.mp3
Category:Business -- posted at: 1:17pm PST

Toby McDonald took the blind leap, jumped in with both feet and started the successful Brewery Tours of Temecula. He's since expanded to include Rockin' Wine Tours of Temecula. We talked to him about why creating a unique customer experience is so important and how word of mouth marketing can make all the difference on social media and review sites like Yelp. Even if it means the rockin' you're doing is wearing a kilt.

Direct download: Heart_of_Business_-_Rock_And_Wine_Tours.mp3
Category:Business -- posted at: 11:36am PST

Lawrence Vavra co-founded Deckstar with his friend and business partner Matt Colon. It grew from a gap in the industry that they perceived when working with DJ AM. Many years later, Deckstar now boasts a roster of more than 70 artists, including legendary acts like Blink-182, Steve Aoki and Air. We discuss the current state of the music business, advice for an individual looking to break into the industry, whether it be as an artist or on the business side, the importance of building a social following ... and even our favorite music festivals. Listen and enjoy!

Direct download: Heart_of_Business_-DeckStar.mp3
Category:Business -- posted at: 9:00am PST

We went to the top for this discussion on deliverability. That's right! Members of Benchmark Email's executive team, including our CEO, VP of Sales & Marketing and Director of Marketing sat down to discuss all things deliverability. Topics covered include what is deliverability, how do you get started with email marketing to ensure deliverability, how to maintain good deliverability and what to do if your deliverability ever dips. It's a great listen for the enterprise of any size.

Direct download: Heart_of_Business_-_Deliverability_Roundtable.mp3
Category:Business -- posted at: 2:14pm PST

Teachers premiers January 13th on TV Land, but that's just the next chapter in the story of The Katydids. It started as an improv troupe of seven ladies with basically the same name. Soon, videos were being shared across the web and gained the attention of networks. Enter Alison Brie (Community, Mad Men) and UCB Founder Ian Roberts, the executive producers of Teachers. We dug into their story and talked developing a following, how they translated their ideas to a TV show, the writing process and using social media to promote the show.

Direct download: Heart_of_Business_-_The_Katydids.mp3
Category:Business -- posted at: 9:23am PST

The Rose Bowl Parade is one of the few shared American experiences we have left. It could be a kid waking up to stare in awe at the floats rolling across the TV screen ... or a bit older and hungover, seeking solace in a New Years day routine we've enjoyed since childhood. We talked to William Flinn, the Executive Director of the Rose Bowl Parade, about the event and all the prep that goes into it. It's a great look into community, tradition, event planning and so much more.

Direct download: Heart_of_Business_-_William_Flinn.mp3
Category:Business -- posted at: 8:38am PST

We sat down with Benchmark Email CEO Curt Keller, VP of Marketing & Sales Jose Hernandez and Director of Design TJ Taylor to talk about the advancements in email marketing that we saw in 2015. We also took a look ahead at 2016 and made some predictions for what we expect. It was a good wrap moment to end the year as we took stock of how far email marketing has come in twelve months and we left excited for the year to come. Listen and enjoy.

Direct download: Heart_of_Business_-_Year_End_Roundtable_2015.mp3
Category:Business -- posted at: 2:48pm PST