The Heart of Business by Benchmark (business)

In anticipation of our upcoming webinar, "Target Marketing: How to Hit Your Bullseye," we decided to have the Heart of Business Round Table team sit down and discuss list segmentation. Your ability to do target marketing stems directly from the data you have and how well you segment your lists, so it's an important step not to be overlooked. We go through a list of various ways in which an email marketer can do list segmentation.

Direct download: Round_Table_II.mp3
Category:Business -- posted at: 1:58pm PDT

Andrei Cherney and Aspiration understand the importance of getting an early start with financial planning and investing. With they pay what you want (or can) approach, they're targeting an under-represented corner of the market: millennials. Add to that their approach of donating a dime for every dollar earned by their company, we knew we had to have Andrei on the Heart of Business podcast to talk about Aspiration

Direct download: Heart_Of_Business_-_Andrei_Cherney.mp3
Category:Business -- posted at: 8:03am PDT

Most portrait artists only have to fear an unhappy client or maybe a bad review on Yelp. Michael Bell is just glad he doesn't sleep with the fishes when his job is done. As a portrait artist his subject matter has included famous mafia types such as the Gotti family. Bell joined us to talk about his famous and infamous clients, as well as how to follow your passion for art as a career and more.

Direct download: Heart_of_Business_-_Michael_Bell.mp3
Category:Business -- posted at: 2:06pm PDT

We were so blown away by the report put together by Edisonda on Mobile Eyetracking in Email Marketing that we knew we had to invite their UX Director, Hubert Turaj, to the Heart of Business podcast to find out more about Edisonda and what went into the report. It was an incredible discussion on what science and research can do for design and we thoroghly enjoyed our conversation. Benchmark Email is proud to have partered with Edisona on this incredible study.

Direct download: Heart_of_Business_-_Hubert_Tiraj_of_Edisonda.mp3
Category:Business -- posted at: 7:39am PDT

We've had nearly 100 incredible guests on the Heart of Business. So many great ones, sometimes it's easy to overlook the incredibly smart and talented people we have here at Benchmark. That's why we started our monthly Round Table. Each month, our CEO Curt Keller, VP of Marketing & Sales Jose Hernandez and Director of Marketing & Sales Daniel Miller will pick a subject to discuss. This month it was a Mashable post called 4 Reasons Why Email Marketing is an Asset for Small Businesses.

Direct download: Heart_of_Business_-_Mashable_Article.mp3
Category:Business -- posted at: 9:14am PDT

The Can Can Wonderland is an Indiegogo success story with which we were super excited to get a chance to catch up. Their vision for an artistic hub for the Twin Cities community, with a mini golf course designed by various local artists, a bar and more artsy fun. We had a ton of fun chatting with CEO, Firecracker and Ringleader Jennifer Pennington and she had some great advice to offer anyone looking to go the crowdfunding route.

Direct download: Heart_of_Business_-_Jennifer_Pennington.mp3
Category:Business -- posted at: 8:29am PDT

When we knew that Benchmark would have a booth at RISE, in Hong Kong, we immediately sought out to talkt o someone from the event. After all, it's organized by the same team that puts on Web Summit and Collision, some of the best tech conferences in the business. Mike Harvey shared why Hong Kong was a great choice, what to expect and how they learn from each event to make the next one better than ever.

Direct download: Heart_of_Business_-_Mike_Harvey.mp3
Category:Business -- posted at: 8:13am PDT

Miles Thomas was a fan of anime long before joining the team at Crunchyroll. One of the biggest streaming services around, rivaling Netflix, Crunchyroll has a robust roster of anime shows available. Miles had some advice for others looking to pursue their passions and it was a treat to talk with him.

Direct download: Heart_of_Business_-_Miles_Thmoas.mp3
Category:Business -- posted at: 9:20am PDT

John Galley may refer to himself as a technology turkey and doesn't fancy himself an inventor, but he saw a problem and figured out the best possible way to solve it. In realizing he could use some assistance to drive at night, he researched the best possible product to help him. Not finding a satisfying solution, he created his own in NightDrive Eyewear. He took his project to Indiegogo and succeeded in getting his night driving glasses with interchangeable lenses crowdfunded.

Direct download: Heart_of_Business_-_John_Galley.mp3
Category:Business -- posted at: 9:12am PDT

Alex Samusevich co-founded Dance With Me Studios with Maksim Chmerkovskiy of Dancing with the Stars. He took a lifelong passion for dance and turned it into a business that also allowed him to share it with others. What started as a conversation about being able to pursue ones dreams in business and in life that was uplifting and inspirational turned into a look at using what you have, creating great content and doing it all with a DIY approach.

Direct download: Heart_of_Business_-_Alex_Samusevich.mp3
Category:Business -- posted at: 8:12am PDT