Welcome to the Heart of Business brought to you by Benchmark. It’s the business podcast that won’t make you flatline, where we discuss what pumps life into your company.

Ken Byrne, founder of the Irish Gift Market, saw an opportunity to bring the very best of Irish made crafts to the North American consumer. These hand crafted products are not only a high quality, but bring a brand story with them that gives the customer an added level of pride in the gift they are giving. Not only that, but the Irish Gift Market guarantees free delivery within 48 hours of purchase. Everyone is Irish on St. Patrick's Day ... and now everyone can gave an authentic Irish gift too.

Direct download: Heart_of_Business_-_Ken_Byrne.mp3
Category:general -- posted at: 7:42am PDT

Mark Shapiro had what most would consider the Hollywood dream. An industry position many would covet. However, Mark left his six figure corporate job and is on a mission to inspire and empower 100,000 people to be true to themselves and “live an epic life they’re proud of.”  He is the founder of Make Your Mark Today, Host of The One & Only Podcast on iTunes, a heralded transformational trainer/coach, passionate speaker and social activist.

Direct download: Heart_of_Business_-_Mark_Shapiro.mp3
Category:general -- posted at: 9:08am PDT

Steve Lankler is the Senior Vice President of Marketing at Direct Capital Loans. He dismissed as cliche the fact that they make dreams come true for small business owners, but we think he was being humble. We had a productive conversation about growing business, when to seek a loan and what to do once you've received it. Listen and enjoy!

Direct download: Heart_of_Business_-_Steve_Lankler.mp3
Category:general -- posted at: 7:17am PDT

When your show producer sets up an interview with a DJ, you prepare for conversation about music, the music business and topics along those lines. That is not what we wound up discussing with DJ Spooky. We talked about a creative economy, how software is replacing jobs, creating art with an eye towards the avant garde. It was a fun, stimulating conversation ... one of the best we've had on the Heart of Business.

Direct download: Heart_of_Business_-_DJ_Spooky.mp3
Category:general -- posted at: 9:37am PDT

Dalene Heck and her husband caught the travel bug a few years ago and haven't looked back. What was born out of tragedy and a desperate need for change has grown into a way of life that the Hecks cannot fathom returning to. They live the nomadic lifestyle, earning a living all the while. Dalene was a treat to share a conversation with and it's one that will surely inspire others to get out there and see the world.

Direct download: Heart_of_Business_-_Dalene_Heck.mp3
Category:general -- posted at: 12:07pm PDT

Jason Feifer is a senior editor at Fast Company. We talked about how he got there and a whole lot more about him. What is and isn't appropriate as content and for social media, about The Interview and Selfies at Funerals. Engineer Claude even dug up some old dirt on Jason in the form of videos from college. It was a fun conversation and great info for anyone looking to explore a career in journalism.

Direct download: Heart_of_Business_-_Jason_F.mp3
Category:general -- posted at: 8:37am PDT

Movie trailers are the ultimate in marketing. They've stood the test of time and even thrived in the digital age. You have to hook a viewer in a moment and tell enough without revealing too much. It's an art in and of itself. Our conversation with Nick Temple, CEO of Wild Card Creative Advertising was a great one. We talked movie trailers, marketing and everything that goes with it. Enjoy!

Direct download: Heart_of_Business_-_Nick_Temple.mp3
Category:general -- posted at: 10:16am PDT

You may know Nick Turner from his appearances on VH1's Best Week Ever and I Love the 2000s. Or maybe it was on Comedy Central ... or you follow him on Twitter. No matter where you know him from, he got there with hard work and dedication. Share some laughs and some tips with one of our favorite comedians.

Direct download: Heart_of_Business_-_Nick_Turner.mp3
Category:general -- posted at: 9:17am PDT

Los Feliz Day Care is a parody Twitter account, the success of which is no joke. Comedian and Writer Jason Shapiro joined us to talk about his hilarious skewering of modern parenting and education, becoming a TV writer and more. Los Angeles is a city full of transplants trying to make their dreams come true, and Jason is well on his way. A fun and inspiring listen, not to be missed.

Direct download: Heart_of_Business_-_Jason_Shapiro.mp3
Category:general -- posted at: 8:55am PDT

Reginald L. Dunham had the unthinkable happen. He lost his son just shy of his 19th birthday. Dunham channeled his loss into the book From the Heart of a Grieving Father. That lead to the establishment of the Remi'D Foundation, which counsels businesses, organizations and individuals on coping with loss and dealing with all the stresses life provides. Dunham and his team are doing great things and were inspirational to talk to.

Direct download: Heart_of_Business_-_RemiD_Foundation.mp3
Category:general -- posted at: 8:52am PDT

Everyone, at one point or another in his or her life, probably has a moment - however brief - that he or she believes they have an excellent idea for a board game. The Game Crafter makes that possible. We talked to Tavis Parker about how that goes from concept to business and the successful games they've helped to launch.

Direct download: Heart_of_Business_-_Tavis_Parker.mp3
Category:general -- posted at: 7:21am PDT

It's always a treat when we feel like our guests had as much fun as we do. The ladies of The Big Payoff had more fun than us during our recording ... and probably always. Rachel Bellow and Suzanne Muchin, best friend and business partners, share their expertise on their radio show and help startups find legs ... if they don't cut them out from under you first.

Direct download: Heart_of_Business_-_The_Big_Payoff.mp3
Category:general -- posted at: 12:35pm PDT

Matt Scheckner if the founder of Stillwell Partners and Executive Director of Advertising Week. We talk about the current state of marketing, the growth of Advertising Week and Dave Grohl ... a lot of celebrities actually. Matt's kind of a big deal.

Direct download: Heart_of_Business_-_Matt_Scheckner.mp3
Category:general -- posted at: 11:29am PDT

The old joke goes that in a survey, people ranked public speaking ahead of dying as their biggest fears. They'd rather die than speak in public. Turns out, there's no truth to that joke. Lisa Braithwaite tells us that's false, but shares the truths of public speaking on this episode of the Heart of Business.

Direct download: Heart_of_Business_-_Lisa_Braithwaite.mp3
Category:general -- posted at: 9:54am PDT

Bend Your Ears & Listen to FlexJobs' Sara Sutton Fell

In today's new workforce, many find the need for jobs that leave a little wiggle room. Enter FlexJobs. Sara Sutton Fell was one of those people. When she was pregnant with her first child, she found it difficult to find work that was flexible, legitimate and in-line with her career aspirations. She sought to create a solution and FlexJobs was born (pun intended).

Direct download: Heart_of_Business_-_Sara_Sutton_Fell.mp3
Category:general -- posted at: 11:42am PDT

Calls To Action are an imperative part of any marketing campaign on any marketing channel. We invited the Section Editor for Hubspot's Marketing Blog, Ginny Soskey, to teach us all about them. Listen and learn! (How's that for a CTA?!)

Direct download: Heart_of_Business_-_Ginny_Soskey_Hubspot.mp3
Category:general -- posted at: 9:03am PDT

Bobby Umar isn't necessarily a coach. Coach's guide you. Bobby tells you what to do. He's done TedX talks and speaks to all kinds of audiences. He's done marketing with Dove and comedy with Second City. Listen an hear Bobby talk ... he does it for a living.

Direct download: Heart_of_Business_-_Bobby_Umar.mp3
Category:general -- posted at: 11:10am PDT

Tin Shingle is an online resource and community for small businesses building big buzz for their brands. We talk with their co-founder and Chief Excitement Officer, Sabina Hitchen. Listen and find out how the modern small business person can wear multiple hats and how Tin Shingle makes that a little bit easier.

Direct download: Heart_of_Business_-_Sabina_Hitchen.mp3
Category:general -- posted at: 9:10am PDT

Michael Price literally wrote the book on millennials. Hear how his book, What Next? The Millennial’s Guide To Surviving and Thriving in the Real World, came to be and why he felt he was the one to write it. Hear his thoughts on millennials, who they are and what they are capable of. Listen and enjoy!

Direct download: Heart_of_Business_-_Michael_Price.mp3
Category:general -- posted at: 12:17pm PDT

You'd think being the voice of Siri could be the coolest thing a person could do. Then you learn that Susan Bennett also toured the world with Roy Orbison. She toured with a guy that was in a band with a Beatle. How cool is that?! The answer is very cool, and Susan Bennett is just that. Learn about the life of a voice actor and singer and how one can be the voice of Siri without even realizing it's happening.

Direct download: Heart_of_Business_-_Siriously_Susan.mp3
Category:general -- posted at: 2:01pm PDT

Tim Brownson is a life coach ... who also coaches life coaches. He's also a very funny man and a pleasure to talk to. Find out more about him on his site, A Daring Adventure ... just after you listen to this episode of the Heart of Business.

Direct download: Heart_of_Business_-_Tim_Brownson.mp3
Category:general -- posted at: 9:23am PDT

When he found out we'd be having Yammer co-founder Adam Pisoni on the Heart of Business, we assumed it'd be a discussion on company communication and tools to strengthen it. We did that, but our conversation also involved into an interesting one surrounding corporate culture. Enjoy!

Direct download: HOB_-_Adam_Pisoni.mp3
Category:general -- posted at: 8:32am PDT

Ezekiel Bruni, of Huge Nerd Studios, specializes in UX Design. He also writes as an expert on the subject. It's a gap in business and marketing education that we haven't really covered yet. Enjoy!

Direct download: Heart_of_Business_-_Ezekiel_Bruni.mp3
Category:general -- posted at: 8:53am PDT

Jenn and Dorothy talk virtual assistants and more with Nick Loper.

Direct download: Heart_Of_Business_-_Nick_Loper.mp3
Category:general -- posted at: 8:32am PDT

Autocorrect fails are funny. Typos on your business website are not. That's where ProofreadingPal comes in. They make sure you put your best foot forward on website copy, papers and so much more. Listen along as we chat with ProofreadingPal founder Brian Kaldenberg.

Direct download: Heart_of_Business_-_Brian_Kaldenberg.mp3
Category:general -- posted at: 12:16pm PDT

Benchmark is a sponsor of America's Startup Live Entrepreneurial Expo. We chatted with the event's founder, Sharon Chen about the event, reality shows, crowdfunding and more. Listen along and be inspired to start your own business ... or at the very least to come out to the event!

Direct download: Heart_of_Business_-_Sharon_Chen.mp3
Category:general -- posted at: 7:29am PDT

Wil Reynolds was a must have guest for the Heart of Business. After all, his mantra of doing Real Company "Stuff" is what inspired the podcast in the first place. Listen to his take on marketing, SEO and the future. We're certain you'll be just as motivated to make things happen for your business as well.

Direct download: Heart_Of_Business_-_Will_Reynolds_of_Seer_Interactive.mp3
Category:general -- posted at: 10:45am PDT

Mixergy is one of the best business training tools out there. Andrew Warner does video interviews with the best and brightest in business and gives you access right at your desk, smartphone or anywhere else. He calls himself the best business interviewer out there, so we had to get him on the best business podcast...

Direct download: Heart_Of_Business_-_Andrew_Warner.mp3
Category:general -- posted at: 1:22pm PDT

Rand Fiskin quite literally wrote the book on SEO. We were lucky enough to have him to chat about SEO, content that people want to read and share and a whole lot more. You should certainly pay attention to this man behind Moz.

Direct download: Heart_Of_Business_-_MOZ_Podcast_.mp3
Category:general -- posted at: 8:13am PDT

We chatted with Carolyn Kopprasch, the Chief Happiness Officer at Buffer. Aside from having the best job title ever, Carolyn is a great resource on social media marketing and so much more. Find out more about Buffer and how your business can save time, while staying social.

Direct download: Heart_Of_Business_-_Buffer.mp3
Category:general -- posted at: 9:13am PDT

For this episode we chat with Dino Dogan, the creator behind blogging community site Triberr. We talk building a community, traffic, SEO, social media and more. See why you should join in on the fun at Triberr if you're a blogger, content manager or social sharer.

Direct download: Heart_Of_Business_-_Triberr.mp3
Category:general -- posted at: 8:06am PDT

Are you a trailblazer? Do you like to make your own luck? The creator of the Choosatron found a way to make a business out of it. What is the Choosatron? It's a Choose Your Own Adventure® inspired story printer.

Direct download: Heart_Of_Business_-_Episode_15.mp3
Category:general -- posted at: 12:01am PDT

In a world of ever increases smartphones, tablets, etc. Litmis is here to make sure your email marketing campaigns are displayed correctly across all devices. We talk testing, mobile and more with Litmus' Director of Marketing, Justine Jordan. It was a fun episode that we are especially excited for, since Benchmark recently partnered with Litmus to create the Inbox Checker.

Direct download: Heart_Of_Business_-_Litmus.mp3
Category:general -- posted at: 8:26am PDT

Robin Rath dreamed of creating his own video game levels as a kid. With advancements in technology and some help from KickStarter, his dream is finally coming to fruition. Enter Pixel Press, an app that will allow you to draw and then play your own video game levels. Plus, you can share them and play others' levels.

Direct download: Heart_Of_Business_-_Pixel_Press_Episode.mp3
Category:general -- posted at: 8:37am PDT

We were sold on robots, fire and lasers. Their carnival concept is sneaky educational and unabashedly awesome. The STEAM Cartinval combines Science, Technology, Engineering, Art and Math to create a learning experience unlike any other. Find out how they were funded by Kickstarter, what they learned from past experiences and what the life of a professional inventor is like.

Direct download: Heart_Of_Business_-_Episode_11_-_Steam_Carnival.mp3
Category:general -- posted at: 7:36am PDT

Library for All is a digital platform for the developing world. They took to Kickstarter to help fund their cause and succeeded. Find out more about how they, with the help of partners, can bring education to every corner of the globe. It's an amazing cause, a great story and one of our favorite episodes of the Heart of Business to date!

Direct download: Heart_Of_Business_-_Library_For_All.mp3
Category:general -- posted at: 7:41am PDT

Benchmark has used Unbounce for landing pages for some time now. It's a great tool to easily create custom landing pages. We've even had an integration with Unbounce for the past few months that allows you to post our signup forms on your Unbounce landing pages. They also have an incredible A/B Testing tool. We had a great time talking with Georgiana Laudi, the Marketing Director for Unbounce. She had a ton of great insight on landing pages, A/B Testing, marketing to marketers and more. It was a lot of fun.

Direct download: Heart_Of_Business_-_Episode_9.mp3
Category:general -- posted at: 12:01am PDT

We all think we've got the next million dollar idea at one point or another. KickStarter has allowed more of those ideas than ever to become a reality. When two Carnegie Mellon students realized they could use the energy generated while walking to charge their mobile devices, SolePower was born. Hear how they went from a seed of an idea to a fully funded KickStarter project, and find out all of the posibilities and great things to come from SolePower.

Direct download: Heart_Of_Business_-_Episode_8.mp3
Category:general -- posted at: 9:01pm PDT

Chip Mosher has helped usher comics into the digital era. Hear his advice on how to market and keep a business afloat, while staying current in the face of an old school industry. Chip Mosher may also have my favorite answer ever to the question, "if you could have one super power, what would it be?"

Direct download: Heart_Of_Business_-_Episode_7.mp3
Category:general -- posted at: 9:01pm PDT

SkyCube is a crowdfunded satellite, the size of a box of Kleenex, that enables you to tweet from space, see photos and bring your interest for space to your fingertips. We chatted with Tim DeBenedictis about how they came up with the idea for SkyCube and how they made their Kickstarter campaign a success. Listen along and get inspired to take your own business to infinity and beyond!

Direct download: Heart_Of_Business_-_SkyCube.mp3
Category:general -- posted at: 6:58am PDT

Not all bands can be the Rolling Stones. Not everyone will still be strutting their stuff on stage at age 70. Anything Box still has a dedicated following and plays occassional shows. However, the members of the band have discovered awesome ways to apply their passions to their current situations that life has brought them. That includes landing right here at Benchmark! That's right, after 3-4 years of working at Benchmark, we got a chance to dig up the dirt on the two members of Anything Box that currently call Benchmark home.

Direct download: Heart_Of_Business_-_Episode_6.mp3
Category:general -- posted at: 9:01pm PDT

When we say Diamond Dallas Page, the first thing that comes to mind is yoga ... right? Well, find out how that came to be the thing he's known for nowadays. We talked to DDP about his wrestling career and how that lead to yoga and fitness. Find out how his days in the ring prepped him for this new career and why he believed in it so much. Plus, we got him to tell us his nickname before he was ever called Diamond Dallas Page. Don't miss it!

Direct download: Heart_Of_Business_-_Episode_5.mp3
Category:general -- posted at: 6:56am PDT

When you can see a band more than 80 times and they still leave you wanting more, something is going right. That's just the relationship Heart of Business host Andy Shore and Umphrey's McGee have (as well as most of the rest of their many fans). Umphrey's McGee considers their fan experience more than most and has done several innovative things to ensure their fans keep coming back for more. Not only should the rest of the music industry take note, but there's a lesson to be learned for any sort of business. Listen as Kevin Browning, who manages strategy and development for the band, tells the Heart of Business listeners (and one very excited host) how it's done.

Direct download: Heart_Of_Business_-_Episode_4.mp3
Category:general -- posted at: 9:01pm PDT

We chat with former White House deputy photographer Paul Morse. Hear his stories about covering the White House and President George W. Bush for eight hears ... and then why he decided to leave it all behind. Paul shares the lessons he learned when starting his own business and his advice for others looking to do the same.

Direct download: Heart_Of_Business_-_Episode_3.mp3
Category:general -- posted at: 9:01pm PDT

Evan Rail is a travel and food writer, teacher, author ... and expert on beer. We talked to him on how you get that title, finding your niche as a writer and what it takes to make it in the world of freelance. Hear some of his stories and get on your way to your own aweesome job title.

Direct download: Heart_Of_Business_-_Episode_2.mp3
Category:general -- posted at: 7:35am PDT

Win a $25 iTunes gift card!

We talk to TJ & Lindsey Taylor, who just left their comfortable life in sunny Southern California to pursue their passions and help their friends out at the Rockside Ranch. Follow along as they tell us how they made the decision, how their life has changed and dispense advice to others looking to take the leap into a new adventure.

Direct download: Heart_Of_Business_-_Episode1.mp3
Category:general -- posted at: 10:08am PDT

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