The Heart of Business by Benchmark (general)

For this episode we chat with Dino Dogan, the creator behind blogging community site Triberr. We talk building a community, traffic, SEO, social media and more. See why you should join in on the fun at Triberr if you're a blogger, content manager or social sharer.

Direct download: Heart_Of_Business_-_Triberr.mp3
Category:general -- posted at: 8:06am PDT

Are you a trailblazer? Do you like to make your own luck? The creator of the Choosatron found a way to make a business out of it. What is the Choosatron? It's a Choose Your Own Adventure® inspired story printer.

Direct download: Heart_Of_Business_-_Episode_15.mp3
Category:general -- posted at: 12:01am PDT

In a world of ever increases smartphones, tablets, etc. Litmis is here to make sure your email marketing campaigns are displayed correctly across all devices. We talk testing, mobile and more with Litmus' Director of Marketing, Justine Jordan. It was a fun episode that we are especially excited for, since Benchmark recently partnered with Litmus to create the Inbox Checker.

Direct download: Heart_Of_Business_-_Litmus.mp3
Category:general -- posted at: 8:26am PDT

Robin Rath dreamed of creating his own video game levels as a kid. With advancements in technology and some help from KickStarter, his dream is finally coming to fruition. Enter Pixel Press, an app that will allow you to draw and then play your own video game levels. Plus, you can share them and play others' levels.

Direct download: Heart_Of_Business_-_Pixel_Press_Episode.mp3
Category:general -- posted at: 8:37am PDT

We were sold on robots, fire and lasers. Their carnival concept is sneaky educational and unabashedly awesome. The STEAM Cartinval combines Science, Technology, Engineering, Art and Math to create a learning experience unlike any other. Find out how they were funded by Kickstarter, what they learned from past experiences and what the life of a professional inventor is like.

Direct download: Heart_Of_Business_-_Episode_11_-_Steam_Carnival.mp3
Category:general -- posted at: 7:36am PDT

Library for All is a digital platform for the developing world. They took to Kickstarter to help fund their cause and succeeded. Find out more about how they, with the help of partners, can bring education to every corner of the globe. It's an amazing cause, a great story and one of our favorite episodes of the Heart of Business to date!

Direct download: Heart_Of_Business_-_Library_For_All.mp3
Category:general -- posted at: 7:41am PDT

Benchmark has used Unbounce for landing pages for some time now. It's a great tool to easily create custom landing pages. We've even had an integration with Unbounce for the past few months that allows you to post our signup forms on your Unbounce landing pages. They also have an incredible A/B Testing tool. We had a great time talking with Georgiana Laudi, the Marketing Director for Unbounce. She had a ton of great insight on landing pages, A/B Testing, marketing to marketers and more. It was a lot of fun.

Direct download: Heart_Of_Business_-_Episode_9.mp3
Category:general -- posted at: 12:01am PDT

We all think we've got the next million dollar idea at one point or another. KickStarter has allowed more of those ideas than ever to become a reality. When two Carnegie Mellon students realized they could use the energy generated while walking to charge their mobile devices, SolePower was born. Hear how they went from a seed of an idea to a fully funded KickStarter project, and find out all of the posibilities and great things to come from SolePower.

Direct download: Heart_Of_Business_-_Episode_8.mp3
Category:general -- posted at: 9:01pm PDT

Chip Mosher has helped usher comics into the digital era. Hear his advice on how to market and keep a business afloat, while staying current in the face of an old school industry. Chip Mosher may also have my favorite answer ever to the question, "if you could have one super power, what would it be?"

Direct download: Heart_Of_Business_-_Episode_7.mp3
Category:general -- posted at: 9:01pm PDT

SkyCube is a crowdfunded satellite, the size of a box of Kleenex, that enables you to tweet from space, see photos and bring your interest for space to your fingertips. We chatted with Tim DeBenedictis about how they came up with the idea for SkyCube and how they made their Kickstarter campaign a success. Listen along and get inspired to take your own business to infinity and beyond!

Direct download: Heart_Of_Business_-_SkyCube.mp3
Category:general -- posted at: 6:58am PDT