The Heart of Business by Benchmark

Library for All is a digital platform for the developing world. They took to Kickstarter to help fund their cause and succeeded. Find out more about how they, with the help of partners, can bring education to every corner of the globe. It's an amazing cause, a great story and one of our favorite episodes of the Heart of Business to date!

Direct download: Heart_Of_Business_-_Library_For_All.mp3
Category:general -- posted at: 7:41am PST

Benchmark has used Unbounce for landing pages for some time now. It's a great tool to easily create custom landing pages. We've even had an integration with Unbounce for the past few months that allows you to post our signup forms on your Unbounce landing pages. They also have an incredible A/B Testing tool. We had a great time talking with Georgiana Laudi, the Marketing Director for Unbounce. She had a ton of great insight on landing pages, A/B Testing, marketing to marketers and more. It was a lot of fun.

Direct download: Heart_Of_Business_-_Episode_9.mp3
Category:general -- posted at: 12:01am PST

We all think we've got the next million dollar idea at one point or another. KickStarter has allowed more of those ideas than ever to become a reality. When two Carnegie Mellon students realized they could use the energy generated while walking to charge their mobile devices, SolePower was born. Hear how they went from a seed of an idea to a fully funded KickStarter project, and find out all of the posibilities and great things to come from SolePower.

Direct download: Heart_Of_Business_-_Episode_8.mp3
Category:general -- posted at: 9:01pm PST

Chip Mosher has helped usher comics into the digital era. Hear his advice on how to market and keep a business afloat, while staying current in the face of an old school industry. Chip Mosher may also have my favorite answer ever to the question, "if you could have one super power, what would it be?"

Direct download: Heart_Of_Business_-_Episode_7.mp3
Category:general -- posted at: 9:01pm PST

SkyCube is a crowdfunded satellite, the size of a box of Kleenex, that enables you to tweet from space, see photos and bring your interest for space to your fingertips. We chatted with Tim DeBenedictis about how they came up with the idea for SkyCube and how they made their Kickstarter campaign a success. Listen along and get inspired to take your own business to infinity and beyond!

Direct download: Heart_Of_Business_-_SkyCube.mp3
Category:general -- posted at: 6:58am PST

Not all bands can be the Rolling Stones. Not everyone will still be strutting their stuff on stage at age 70. Anything Box still has a dedicated following and plays occassional shows. However, the members of the band have discovered awesome ways to apply their passions to their current situations that life has brought them. That includes landing right here at Benchmark! That's right, after 3-4 years of working at Benchmark, we got a chance to dig up the dirt on the two members of Anything Box that currently call Benchmark home.

Direct download: Heart_Of_Business_-_Episode_6.mp3
Category:general -- posted at: 9:01pm PST

When we say Diamond Dallas Page, the first thing that comes to mind is yoga ... right? Well, find out how that came to be the thing he's known for nowadays. We talked to DDP about his wrestling career and how that lead to yoga and fitness. Find out how his days in the ring prepped him for this new career and why he believed in it so much. Plus, we got him to tell us his nickname before he was ever called Diamond Dallas Page. Don't miss it!

Direct download: Heart_Of_Business_-_Episode_5.mp3
Category:general -- posted at: 6:56am PST

When you can see a band more than 80 times and they still leave you wanting more, something is going right. That's just the relationship Heart of Business host Andy Shore and Umphrey's McGee have (as well as most of the rest of their many fans). Umphrey's McGee considers their fan experience more than most and has done several innovative things to ensure their fans keep coming back for more. Not only should the rest of the music industry take note, but there's a lesson to be learned for any sort of business. Listen as Kevin Browning, who manages strategy and development for the band, tells the Heart of Business listeners (and one very excited host) how it's done.

Direct download: Heart_Of_Business_-_Episode_4.mp3
Category:general -- posted at: 9:01pm PST

We chat with former White House deputy photographer Paul Morse. Hear his stories about covering the White House and President George W. Bush for eight hears ... and then why he decided to leave it all behind. Paul shares the lessons he learned when starting his own business and his advice for others looking to do the same.

Direct download: Heart_Of_Business_-_Episode_3.mp3
Category:general -- posted at: 9:01pm PST

Evan Rail is a travel and food writer, teacher, author ... and expert on beer. We talked to him on how you get that title, finding your niche as a writer and what it takes to make it in the world of freelance. Hear some of his stories and get on your way to your own aweesome job title.

Direct download: Heart_Of_Business_-_Episode_2.mp3
Category:general -- posted at: 7:35am PST