The Heart of Business by Benchmark

Anita Jennison is the VP of Marketing & New Business Development of Pixi Beauty. We chatted with her about how the brand has taken on the personality of its founder, Petra Strand, the benefits of bringing a designer brand to a discount retail store like Target and so much more. It's an awesome listen for businesses considering going global, strategic partnerships and all sorts of fun stuff. Listen and enjoy.

Direct download: Heart_of_Business_-_Pixi.mp3
Category:Business -- posted at: 9:05am PDT

This was a fun episode that lead to a few unexpected conversations for us. We talked about marketing a product with regional popularity, why racing is much more open to sponsorship opportunities than the big four sports and all the great things they do for the community at the Sonoma Raceway. Steve Page, GM of Sonoma Raceway, knows marketing, stays on top of the latest trends and had a whole lot of good advice to offer our listeners. Enjoy!

Direct download: Heart_of_Business_-_Steve_Page.mp3
Category:Business -- posted at: 9:39am PDT

Mark Shapiro had what most would consider the Hollywood dream. An industry position many would covet. However, Mark left his six figure corporate job and is on a mission to inspire and empower 100,000 people to be true to themselves and “live an epic life they’re proud of.”  He is the founder of Make Your Mark Today, Host of The One & Only Podcast on iTunes, a heralded transformational trainer/coach, passionate speaker and social activist.

Direct download: Heart_of_Business_-_Mark_Shapiro.mp3
Category:general -- posted at: 9:08am PDT

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