The Heart of Business by Benchmark

The Rose Bowl Parade is one of the few shared American experiences we have left. It could be a kid waking up to stare in awe at the floats rolling across the TV screen ... or a bit older and hungover, seeking solace in a New Years day routine we've enjoyed since childhood. We talked to William Flinn, the Executive Director of the Rose Bowl Parade, about the event and all the prep that goes into it. It's a great look into community, tradition, event planning and so much more.

Direct download: Heart_of_Business_-_William_Flinn.mp3
Category:Business -- posted at: 8:38am PDT

We sat down with Benchmark Email CEO Curt Keller, VP of Marketing & Sales Jose Hernandez and Director of Design TJ Taylor to talk about the advancements in email marketing that we saw in 2015. We also took a look ahead at 2016 and made some predictions for what we expect. It was a good wrap moment to end the year as we took stock of how far email marketing has come in twelve months and we left excited for the year to come. Listen and enjoy.

Direct download: Heart_of_Business_-_Year_End_Roundtable_2015.mp3
Category:Business -- posted at: 2:48pm PDT

Taxes can be a scary thing for any person or business. TaxSlayer understands that and seeks to ease fears and to give their customers a reason to engage year-round. We talked the best ways to get in front of an audience, the lessons Steven learned working at ESPN and advice for businesses in managing their taxes. We may have also made suggestions for commercial ideas.

Direct download: Heart_of_Business_-_Steven_Binder.mp3
Category:Business -- posted at: 7:33am PDT

Jennie Kwon has quite the story and is the ultimate inspiration for following ones passions. She started out in a career in music. From there is was a complete change of pass to practice the law. After the birth of her twins, it was time for another change ... this time to jewelry. The recipe for her success? It's not magic. It's good old fashioned hard work and determination.

Direct download: Heart_of_Business_-_Jenny_Kwon_Designs.mp3
Category:Business -- posted at: 9:51am PDT

Anita Jennison is the VP of Marketing & New Business Development of Pixi Beauty. We chatted with her about how the brand has taken on the personality of its founder, Petra Strand, the benefits of bringing a designer brand to a discount retail store like Target and so much more. It's an awesome listen for businesses considering going global, strategic partnerships and all sorts of fun stuff. Listen and enjoy.

Direct download: Heart_of_Business_-_Pixi.mp3
Category:Business -- posted at: 9:05am PDT

This was a fun episode that lead to a few unexpected conversations for us. We talked about marketing a product with regional popularity, why racing is much more open to sponsorship opportunities than the big four sports and all the great things they do for the community at the Sonoma Raceway. Steve Page, GM of Sonoma Raceway, knows marketing, stays on top of the latest trends and had a whole lot of good advice to offer our listeners. Enjoy!

Direct download: Heart_of_Business_-_Steve_Page.mp3
Category:Business -- posted at: 9:39am PDT

Mark Shapiro had what most would consider the Hollywood dream. An industry position many would covet. However, Mark left his six figure corporate job and is on a mission to inspire and empower 100,000 people to be true to themselves and “live an epic life they’re proud of.”  He is the founder of Make Your Mark Today, Host of The One & Only Podcast on iTunes, a heralded transformational trainer/coach, passionate speaker and social activist.

Direct download: Heart_of_Business_-_Mark_Shapiro.mp3
Category:general -- posted at: 9:08am PDT

Most 16 year olds would be rushing home from school to play the newest Halo. Kingsley comes home to run his successfully Kickstarter-funded business with his father and co-founder Rayman Cheng. These two are creating a product with safety and hearing protection as the focus, going up against the big boys in the marketplace. The Aegis Acoustics headphones look and sound great and you can't help but admire what their young creator has accomplished at such an early age.

Direct download: Heart_of_Business_-_Kingsley_Ageis_Headphones.mp3
Category:Business -- posted at: 8:39am PDT

If you've ever binge-watched Food Network and then lamented your inability to duplicate a single item, Pantelligent is for you. Humberto Evans joins us to discuss the smart frying pan he co-created that will help you cook everything perfectly. No more guess work. Know when to flip food, add ingredients and more. This product was successfully funded on Kickstarter and their frying pan is just the start.

Direct download: Heart_of_Business_-_Humberto_Evans.mp3
Category:Business -- posted at: 10:05am PDT

Jessica Chan came up with the idea for WINKpens while toying around with the idea of a sustainable printer when she was in college. Instead, she considered the amount of plastic being used for pens and the possibilities with alternative inks. Now, with her refillable glass fountain pens, you can write with your favorite wine, coffee, tea or any other raw ink you can imagine. WINKpens was successfully funded on Kickstarter and Jessica offered some advice on how to achieve the same.

Direct download: Heart_of_Business_-_Jessica_Chan.mp3
Category:Business -- posted at: 4:52pm PDT