The Heart of Business by Benchmark

Kasia Sawicka is the Neo of ImmunoMatrix. The one that did what has never been done before. During a college experiment, Kasia stumbled upon a discovery that can have major implications across the globe. Through her findings, she has made a patch that can deliver medications through the skin at a greater rate than was previously thought possible. She's got a growing list of awards an accolades that boast the significance of ImmunoMatrix.

Direct download: Heart_of_Business_-_Kasia_Sawicka.mp3
Category:Business -- posted at: 1:41pm PDT

Steve Andrews was diagnosed with Asperger's at the age of 33. Gaining a new understanding and perspective on his life led him to create Platinum Bay, a company that allows individuals on the Autism spectrum to gain employment by learning to code. Platinum Bay allows its workers to work remotely, in an environment that is comfortable to them, as well as flexible hours and various other accommodations to set employees and companies up for success.

Direct download: Heart_of_Business_-_Steve_Andrews.mp3
Category:Business -- posted at: 11:02am PDT

Where most people saw breakfast, Dean Simon saw sandwich vehicle. His new take on the waffle blew up from day one, thanks to some well-timed social media and PR. In this episode we talk about knowing when to expand, the power of Yelp and the importance of working with your community. Listen and enjoy!

Direct download: Heart_of_Business_-_Dean_Simon_Bruxie.mp3
Category:Business -- posted at: 6:25am PDT

In anticipation of our upcoming webinar, "Target Marketing: How to Hit Your Bullseye," we decided to have the Heart of Business Round Table team sit down and discuss list segmentation. Your ability to do target marketing stems directly from the data you have and how well you segment your lists, so it's an important step not to be overlooked. We go through a list of various ways in which an email marketer can do list segmentation.

Direct download: Round_Table_II.mp3
Category:Business -- posted at: 1:58pm PDT

Andrei Cherney and Aspiration understand the importance of getting an early start with financial planning and investing. With they pay what you want (or can) approach, they're targeting an under-represented corner of the market: millennials. Add to that their approach of donating a dime for every dollar earned by their company, we knew we had to have Andrei on the Heart of Business podcast to talk about Aspiration

Direct download: Heart_Of_Business_-_Andrei_Cherney.mp3
Category:Business -- posted at: 8:03am PDT

Most portrait artists only have to fear an unhappy client or maybe a bad review on Yelp. Michael Bell is just glad he doesn't sleep with the fishes when his job is done. As a portrait artist his subject matter has included famous mafia types such as the Gotti family. Bell joined us to talk about his famous and infamous clients, as well as how to follow your passion for art as a career and more.

Direct download: Heart_of_Business_-_Michael_Bell.mp3
Category:Business -- posted at: 2:06pm PDT

We were so blown away by the report put together by Edisonda on Mobile Eyetracking in Email Marketing that we knew we had to invite their UX Director, Hubert Turaj, to the Heart of Business podcast to find out more about Edisonda and what went into the report. It was an incredible discussion on what science and research can do for design and we thoroghly enjoyed our conversation. Benchmark Email is proud to have partered with Edisona on this incredible study.

Direct download: Heart_of_Business_-_Hubert_Tiraj_of_Edisonda.mp3
Category:Business -- posted at: 7:39am PDT

We've had nearly 100 incredible guests on the Heart of Business. So many great ones, sometimes it's easy to overlook the incredibly smart and talented people we have here at Benchmark. That's why we started our monthly Round Table. Each month, our CEO Curt Keller, VP of Marketing & Sales Jose Hernandez and Director of Marketing & Sales Daniel Miller will pick a subject to discuss. This month it was a Mashable post called 4 Reasons Why Email Marketing is an Asset for Small Businesses.

Direct download: Heart_of_Business_-_Mashable_Article.mp3
Category:Business -- posted at: 9:14am PDT

The Can Can Wonderland is an Indiegogo success story with which we were super excited to get a chance to catch up. Their vision for an artistic hub for the Twin Cities community, with a mini golf course designed by various local artists, a bar and more artsy fun. We had a ton of fun chatting with CEO, Firecracker and Ringleader Jennifer Pennington and she had some great advice to offer anyone looking to go the crowdfunding route.

Direct download: Heart_of_Business_-_Jennifer_Pennington.mp3
Category:Business -- posted at: 8:29am PDT

When we knew that Benchmark would have a booth at RISE, in Hong Kong, we immediately sought out to talkt o someone from the event. After all, it's organized by the same team that puts on Web Summit and Collision, some of the best tech conferences in the business. Mike Harvey shared why Hong Kong was a great choice, what to expect and how they learn from each event to make the next one better than ever.

Direct download: Heart_of_Business_-_Mike_Harvey.mp3
Category:Business -- posted at: 8:13am PDT