The Heart of Business by Benchmark

Lawrence Vavra co-founded Deckstar with his friend and business partner Matt Colon. It grew from a gap in the industry that they perceived when working with DJ AM. Many years later, Deckstar now boasts a roster of more than 70 artists, including legendary acts like Blink-182, Steve Aoki and Air. We discuss the current state of the music business, advice for an individual looking to break into the industry, whether it be as an artist or on the business side, the importance of building a social following ... and even our favorite music festivals. Listen and enjoy!

Direct download: Heart_of_Business_-DeckStar.mp3
Category:Business -- posted at: 9:00am PDT

We went to the top for this discussion on deliverability. That's right! Members of Benchmark Email's executive team, including our CEO, VP of Sales & Marketing and Director of Marketing sat down to discuss all things deliverability. Topics covered include what is deliverability, how do you get started with email marketing to ensure deliverability, how to maintain good deliverability and what to do if your deliverability ever dips. It's a great listen for the enterprise of any size.

Direct download: Heart_of_Business_-_Deliverability_Roundtable.mp3
Category:Business -- posted at: 2:14pm PDT

Teachers premiers January 13th on TV Land, but that's just the next chapter in the story of The Katydids. It started as an improv troupe of seven ladies with basically the same name. Soon, videos were being shared across the web and gained the attention of networks. Enter Alison Brie (Community, Mad Men) and UCB Founder Ian Roberts, the executive producers of Teachers. We dug into their story and talked developing a following, how they translated their ideas to a TV show, the writing process and using social media to promote the show.

Direct download: Heart_of_Business_-_The_Katydids.mp3
Category:Business -- posted at: 9:23am PDT

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